1. Information we collect

We collect information you provide directly to us, information collected automatically when you visit our website, and information from third-party sources.

Information you provide:

• Name, company name, job title, and contact information (email, phone, mailing address) when you submit an inquiry, request a quote, or communicate with us
• Order details, product specifications, and purchasing history when you do business with us
• Messages and correspondence you send via our contact forms or email

Information collected automatically:

• IP address, browser type, operating system, and referring URLs
• Pages visited, time spent on pages, and navigation paths on wolflumber.com
• Cookie and similar tracking technology data (see Section 3)

Information from third parties:

• Business contact information from publicly available sources or industry directories in connection with our wholesale and B2B operations

2. How we use your information

We use the information we collect to:

• Respond to inquiries, provide quotes, and fulfill orders for lumber, mouldings, door stiles, scantlings, and other products
• Communicate with you about your orders, account, or our products and services
• Improve and optimize our website and understand how visitors use it
• Comply with legal obligations and protect our legal rights
• Prevent fraud, unauthorized activity, and ensure the security of our systems
• Send relevant product and service updates if you have opted in to receive them

We process your information based on your consent (where required), the performance of a contract with you, our legitimate business interests, and compliance with legal obligations.

3. Cookies & tracking technologies

Our website uses cookies and similar technologies to enhance your browsing experience and collect usage data. Cookies are small text files stored on your device.

We use the following types of cookies:

• Essential cookies — Required for the website to function properly. These cannot be disabled.
• Analytics cookies — Help us understand how visitors interact with our site (e.g., Google Analytics). Data is aggregated and anonymized.
• Functional cookies — Remember your preferences and settings across visits.

You can control cookie settings through your browser preferences. Disabling certain cookies may affect website functionality. Most browsers allow you to refuse new cookies or delete existing ones.

4. Information sharing & disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following circumstances:

• Service providers — We work with trusted vendors who assist in operating our website, processing orders, and delivering communications. These parties are contractually bound to use your data only on our behalf.
• Business transactions — In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to continued privacy protections.
• Legal requirements — We may disclose information when required by law, court order, or government authority, or when necessary to protect the rights, property, or safety of Wolf Lumber & Millwork, our customers, or others.
• With your consent — We may share information for any other purpose with your explicit permission.

5. Data retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, including legal, accounting, and reporting requirements. Customer and order records are typically retained for a minimum of seven (7) years in accordance with standard business and tax record requirements. Website analytics data is retained for up to 26 months.

When information is no longer needed, we securely delete or anonymize it.

6. Your rights & choices

Depending on your location, you may have the following rights regarding your personal information:

• Access — Request a copy of the personal information we hold about you
• Correction — Request that inaccurate or incomplete information be corrected
• Deletion — Request that we delete your personal information, subject to legal retention requirements
• Opt-out — Opt out of marketing communications at any time by contacting us or using the unsubscribe link in any email
• Data portability — Request your data in a portable, machine-readable format where technically feasible

To exercise any of these rights, please contact us using the information in Section 11.

7. Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or disclosure. These measures include secure data transmission (HTTPS), access controls, and regular security reviews.

However, no method of transmission over the internet is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security. If you believe your information has been compromised, please contact us immediately.